Based in science, our mindful approach will change your relationship with food and fitness, leading to a healthy active lifestyle and permanent weight loss.
Five-minute daily classes (MindTalks).
Five-minute daily mindfulness practices.
Kathy lost 91 lbs and has kept it off for 5 years.

~ Kathy F ~
Down 91 pounds!
Meet Mary Kate Keyes and see why our mindful approach to weight loss can be the answer for you!
7-day free trial, $15/month after trial

Michelle, Down 71 lbs
For the first time I’ve been able to really change my behaviors, not just push ahead and lose the weight. I’ve thoroughly enjoyed maintaining the healthy, happy new me for 4 years!

Steve L, Down 55 pounds
It's nice to focus on health in a positive, impactful way rather than restriction and guilt. I love the tools I have gathered from the Mind First program.

Jill R, Down 41 pounds
MindFirst has helped me in so many ways. I reached my goal weight and then some. I am much more engaged, focused & at peace in all aspects of my life.
What's included in my monthly plan?

200+ MindTalks
A new MindTalk is available every day.

100+ Meditations
For stress reduction and weight loss.

100+ Workout videos
For all fitness levels.
Experience MindFirst
MindTalk 1 Cognitive Dissonance
Learn why our minds always resist change
“I was shocked to learn how my mind has been holding me back. Cognitive Dissonance is real!”
What was your biggest takeaway from this talk?
Recently Shared Responses
Recently Shared Responses
Be on the lookout for making excuses to not do what i know is healthy for me.
Expect my mind to push back against change.
Making time For myself to listen to the mind talks
I know what to eat and I just eat the crap anyway. I know better! Sometimes it doesn’t even satisfy me. Very interesting first Mind Talk. I’m hopeful for the first time in a long time.
Cognitive dissonance is likely the biggest culprit in self-sabotage. Our minds, in an attempt to stay within our comfort zone, want to talk us out of doing anything new. We must recognize it’s attempts in order to overcome this to create the changes we want to make in order to reach our goals.
I understand now why I have been a total flop at everything I have attempted to do for weight loss. I think that understanding cognitive dissonance is a great way to start my MindFirst journey.
My takeaway was that cognitive dissonance occurs when we act differently than we normally act and this kind of conflict makes us uncomfortable, and this uncomfortable feeling then causes our subconscious mind to find ways to avoid this change... This was a real eye opener for me!
Change requires mindfulness. The mind will tend to resist change.
cognitive dissonance is what I thought procrastination was
learning how meditation can clear distracting thoughts from my mind
Your mind doesnt like change
My mind will resist change
Avoidance and motivation. My motivation is low due to physical and emotional challenges. I tend to join programs even pay and I have good intentions at the time only to find myself avoiding doing the work. I put it off until I just give up. I dnt want to be her anymore. I want to follow through and be motivated..
Avoidance is coping
That it is a daily choice to resist cognitive dissonance and take action and hopefully create new healthy habits!
I really like this 5 minute of listening about cognitive dissonance because I find it not only with my eating habits but also with other things that I go out of my to make excuses about, the things I don't do but I know I want to do or need to do. Knowledge is power and as Jesus said the truth will set you free.
I have a VERY strong mind. I am going to have to be extremely active at telling IT what I NEED!
How our mind tricks us into staying where we are & not allowing us to move forward
Changing behavior is not easy but can be done with a little re-programming.
Our minds are naturally wired to resist
We don't like to change, but knowing that helps us change.
associating thoughts with actions
CHANGE is not easy and I have to MAKE IT HAPPEN!
I’m grateful for the reminder of how badly our brains want to resist change. Even when the change is good and we are excited for the change. I’m also grateful for the encouragement to acknowledge the cognitive dissonance and then brush it aside and act anyway.
I didn't realize what cognitive dissonance was and how it affected my thoughts.
I never realized that I have cognitive dissonance before hearing this talk but now I realize that I do. I want to move forward with the positive steps I know I need to take for better health, energy and weight but when it comes time to Follow through and complete these steps and actions I find myself talking me out of it for some reason. Now that I understand what is happening inside my own mind, I will be better equipped to fight through the negativity and move forward with my plans to change and improve
I did not realize that cognitive dissonance is what I have been doing, when I procrastinate. Gave me a new perspective on why I stop classes and diets.
How and why we put (try) things off
Don't procrastinate!!
I need to stop putting things off. I just need to do what I know is right
Our minds are wired to resist change.
We're inherently wired to resist change, and need to actively choose to make changes.
That Change is hard and I need to keep telling my self why? am I resisting and push forward
Override cognitive dissonance by making a choice to do so.
Stop putting things off and making excuses
Change is hard
Not putting off what I really need to do
It's hard to change what we've done for years. I want to step back and pay attention more.
Change is hard but I can do it
So far, everything you do is a choice. You choose to make a change and take accountability or not. The first step is always in your hands!
While your mind will resist change, you have the power to override this thought pattern.
Change takes effort and your brain doesn't make change easy.
Brain is wired to resist change
We often put off something new
The behavior is very familiar, but did not know there was a name for it...Cognitive Dissonance; it is helpful in getting beyond that internal tension.
I wasn't aware of Cognitive Dissonance like it was explained and it really opened my eyes. Don't try to make such big changes at once, but don't ever lose sight of your goal.
Be mindful!
Why does this reset to 1 all the time. Can I see all the ones I did?
That my mind will actually work against me when I try and change— whether it’s for the better or not— so I need to be aware of this, question it, and work to reinforce changes I’m making.
Stop putting off making positive changes.
Stop! Remove excuses. Begin to establish new routines!
Stop making excuses and set aside the 5 minutes for me.
I need to pay more attention to my inner voice.
Resistance to changing
Learning about our resistance to change.
The mind just automatically responds with resistance to change. It can be the best step forward but the mind is going to be reluctant and resistant.
To follow through on this journey
I also NEED to pay attention more to my inner voice.
Learning about cognitive dissonance
Learning about our resistance to change.
Learning about cognitive dissonance. Its real!
To not listen to my brain and listen to the videos
Knowledge of Cognitive Dissonance, new to me, explains some of the feelings associated with changes I must experience, eating just one of these experiences.
Yes in the fact that I am overwhelmed with information everyday and I completely forgot about this whatever. I. sign up for these things all the time and never really follow through or remember even that I signed up.
It's a process that is learned.
Yes at work. When I'm eating a snack I ask myself do I really need this
Was going to put this off but after watching decided not to
practice....not perfection
You need to make time to understand and learn how to be mindful.
Don't seek perfection
Mindfulness is a practice - don’t stress over imperfection
Change is not easy and our brains seem to put it off... treat this like a practice...
take it one step at a time
As I read the talk, I am eating steel cut oats trying to slow down and taste and enjoy the nutmeg, oats and blueberries :)
No one is perfect we may mess up so don’t steer just rake your time Rome wasn’t built in a day!
take your time, don't stress
Change is a good journey I'm ready for it
Change is a journey, not a race
that it takes time to change
Progress not perfection
I can see how cognitive dissonance has played out in my life in the past. Hopefully being aware of it will help me to make better choices in the future.
Focus on why I want this to work
Cognitive? How or brain works
Change is hard and being gentle with ourselves is important!
I like the explanation regarding to change behind the cognitive process!
To keep going even if you miss a day. Focus on the positives including mindful eating. Keep going
Meditation can help me learn to focus my mind. This is a lifetime change I am making.
I guess I started lesson one and then forgot about the entire thing. This is something I’ve been working on and was excited to find this program. Talk about cognitive dissonance
Yes, I waited all day to listen to this, even tho I meant to listen this morning. Change is hard, it is a brain thing
Self compassion is key
Cognitive Dissonance - Procrastination. I have not experienced it yet. I am usually good in the beginning of something new but tend to fall off later. I'm going to give this my best effort and try to stay aware of Cognitive Dissonance to ward it off.
I binge ate a bag of pop corner chips last night and realized after I finished that I hadn't stopped to ask why I was doing it. I just need to recognize this is a process not a race.
Not To expect Perfection keep Moving forward
mindfulness is a practice
Change is a scary thing. Our minds can bring us down easily if we let them. During this mindfulness journey we need to learn to be proud that we are doing something for ourselves and when we have a moment of cognitive dissonance to keep going and not let it stop us.
Change takes time and people are inherently wired to resist. Opposite to action
Cognitive Dissonance has been a lifelong struggle. Glad to know there is a name for it. So I can learn to control it in my life.
Keep going
I am a classic "Last Supper" expert. Now I have a scientific reason why.
..baby steps..
7-day free trial, $15/month after trial
FAQs
I've tried Noom and Weight Watchers, is MindFirst similar?
Noom and Weight Watchers are both food logging programs that include psychology and mindfulness tips.
Our belief is long term food logging fosters an unhealthy relationship with food, and creates an unsustainable dependence on the logging tool.
Our educationally based mindful approach gives you tools to become your own nutritionist and fitness expert, leading to a healthy lifestyle and permanent weight loss.
Does MindFirst promote diets like “keto”, intermittent fasting, or low calorie goals?
MindFirst does not utilize fad diets. Fad diets trick your metabolism to burn fat promoting rapid weight loss. Rapid weight loss invariably leads to rapid weight gain. Our philosophy is to ADD to your diet with healthful foods that taste great, and ADD to your life with better movement, sleep and stress management.
7-day free trial, $15/month after trial
START YOUR FREE TRIALMeet Our Experts
Our nationally reknowned experts will help you create healthy habits that last a lifetime!

Dr. Shauna Shapiro, PhD
Professor of Psychology

Mary Kate Keyes, MS, RDN
Registered Dietician

Dr. Wayne Westcott, PhD
Professor of Exercise Science